Designing a website for your business will most likely involve the assistance of a web designer. Whether you want a simple informational site, or an ecommerce website selling hundreds of products, you need to communicate effectively with the designer that you hire to make it happen.
However, there are some hard truths that your web designer just won’t tell you – so keep these in mind as you go through the collaborative process of creating your website.
1. You Need a Marketing Plan First
Your website is an inherent part of your business’s marketing strategy. So it goes without saying – you need to actually have a marketing strategy before you bring in a designer to create your website. If you don’t have a marketing plan in place, your design will end up as an ineffective and expensive waste of time. You should know what your site’s goal is and who you’re trying to reach, and then pass that information on to the designer so that they can make the most effective design decisions.
The more the designer knows about your business and your target audience, the better they can create an appealing design that will result in a greater ROI.
2. Your Content is Terrible
Web designer’s focus – naturally – is on the design of your website, namely its color scheme, graphics, and navigation. But design only goes so far without quality content to effectively communicate your message to your audience. If your content is poorly-written or nonexistent, your website will suffer.
You are responsible for supplying your designer with the content for your website. If you don’t have the time or the skills to produce solid content, hire a copywriter to create it for you.
Website creation is a collaborative process. If you don’t get the content to your designer on time, don’t expect them to be able to keep their own deadlines.
3. Design ISN’T Everything
As evidenced by the major role that content plays in your website’s success, design isn’t everything. Your web design’s main goal is to lead your customer through the site and encourage them to make a conversion. If your design is so unique and brilliant that your customer gets lost or distracted, then it isn’t good design.
Don’t mess with website conventions – like the placement of your logo and navigation buttons – in the name of making a unique design. If your customers are searching your site to find the most basic functions, then your site isn’t that functional. Choose one of our web design vendors to be sure you’re on the right track.
4. It Doesn’t Matter What You Like
Web designers normally take their cues from your marketing plan in order to create a website that is appealing to your target audience. Whether or not the design is appealing to your own personal tastes is immaterial – and mandating that the design is based on your likes will end up hurting you in the long run.
Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness.” Thus, web designers are trained in the ways that color theory and psychology interconnect, and they will choose the colors and graphics that best communicate your message to your target audience.
5. It’s Not Your Fault If It Fails
Web design is a collaborative process that requires constant and effective input from your business in order to succeed. Providing your input, however, does not mean that you rule the show. Design professionals will listen to your ideas and recreate them into something usable. Some of your ideas they’ll reject, because they’re the design professional, not you.
If you don’t give your designer the information they need, the content your site needs, and the freedom to design effectively, you’ll end up with a terrible website.